Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Glaceau is the leader of the enhanced water category and it currently operates in whitestone, new york city. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. In pakistan pepsi is the market leader and coca cola is its competitor. Environmental analysis pest analysis is valuable while analyzing external environment where a business is conducted. They have the most dominant brand name all over the world.
An evaluation of marketing strategies undertaken by coca cola company as a multinational. It is one of the top companies of the world and has remained as the number 1. Coca cola marketing plan essay sample new york essays. The product is controlled by the cocacola company, a multinational firm. Cocacola owns the brand names of cocacola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks cocacola datamonitor, 2007. Discussion and analysis of the marketing strategy of coke zero in. Marketing mix of coca cola 4ps of marketing mix of coca cola.
With thousands of different products and packaging designs that vary among regions, a global marketing plan focused on the products themselves would be challenging to manage. The company have or owns and markets more than 500 nonalcoholic beverage brands, mainly carbonated beverages but also a variation of ordinary beverages, such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and. Coca cola is one of the most leading company in soft drink beverage industry. The product is controlled by the cocacola company, a. Recognized as the worlds most valuable brand, coca cola is often associated with happiness. Learn more about the coca cola company and how were a leader in workplace safety, human rights and sustainability. Introduction coca cola is the oldest brand in bangladesh. Presentation marketing plan of pepsi pepsi the coca. Age and lifecycle stage cocacola consumer wants and abilities change with age. Coca cola s headquarters are in atlanta, georgia, in america. In marketing plans it has typical structure with respective purpose which is incorporated while developing marketing plan for cocacola company.
Marketing plan for coca cola essay example 1848 words. The research shows on how cocacola company achieves their success in nowadays by marketing success factors. Coke doesnt sell a drink in a bottle, it sells happiness in a bottle. Because of this, coca cola has come up with long term objectives. Coca cola market plan and market research free essay example. Marketing plan on marketing plan for cocacola marketing assignment cocacola is not a premiumpriced product, but it is comparatively expensive than other similar brands available in the market. It is one of the most popular brands at the global level. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility and great consumer connection. The cocacola company marketing plan free essay example. The coca cola brand is globally valued and recognized. From the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products.
Coca cola international strategic management project report. But globally coca cola is pioneer and pepsi is follower. The cocacola brand is globally valued and recognized. Besides the popular cocacola and coke brands the business uses more than 500 brands in over 200 countries or. Stay connected to your students with prezi video, now in microsoft teams. Learn more about the cocacola company, our brands, and how we strive to do business the right way. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. According to one brand marketing campaign coca cola advertising via various channels will feature all four different brands of. With the presence in more than 200 countries and the daily average servings to 1. Cocacola marketing plan coca cola the coca cola company. It is best known for its flagship product, coca cola, and is one of the largest corporations in the united states. Cocacola is the worlds biggest softdrink company which manufactures and markets nonalcoholic drink focuses and syrups.
The international empire of coca cola spans more than 200 countries. The pepsi makes defense strategies so that it can maintain its position in the market. The coca cola company market plan marketing plan for a coca cola company analysis of company situation. John styth pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one. Branding is one of the most important aspects of any business, large or small. The cocacola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Politics there are not any legal factors affecting the marketing of this product. A significant part of cocacolas success is its emphasis on brand over product. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. The company has a large product portfolio of sparkling and still beverages. Cocacola marketing plan free download as powerpoint presentation.
Marketing plan for coca cola company by tuf students. Identifying market segments and targets for marketing strategy plan of cocacola company in. The brand cocacola will always be the heart and soul of the cocacola company, but the company has outgrown its core brand. The coca cola company manufactures and sells more than 400 brands of products across the world, making it the leading company in terms of market shares, which are at least. Cola company to address changing consumer preferences, powers our plans for more innovation, reformulation and selective acquisitions in. Coca cola, or coke is a carbonated soft drink manufactured by the coca cola company. Despite having a higher price than many local and international brands, cocacola is still able to gain the highest level of acceptability among all. Age and life cycle can be tricky variables because there are different needs and wants as accord to the age of a person.
Identifying market segments andtargets formarketing. The brand is present across more than 200 nations and is sold in packets of various sizes. In addition, when the coca cola company started, it was selling soft drinks only but later the company. We are here to refresh the world and make a difference. If you continue browsing the site, you agree to the use of cookies on this website. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of cocacola that maintains the same taste. Other brands owned by the coca cola company that have a strong brand image. The cocacola company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups.
From the last 50 year coca cola has been marketing its products through local representatives of. This report looks at various marketing techniques used by coca cola to become one of the best known brands of the world. Cocacola captures a market share of 26% where as the other products of cocacola company has very little share only 19%. After colonel john pemberton was injured in war and addicted to morphine, he looked into ways to find a cure for the addiction and finally in 1886, the first nonalcoholic version of a french coco wine called cocacola was made. The coca cola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. The cocacola company should address external technological threats by investing directly in applied research to improve recording and monitoring of the sales, production and delivery process between the cocacola company and the bottling companies p. Marketing plan introduction pic the cocacola company was originally established in 1886 by dr. An evaluation of marketing strategies undertaken by coca.
Cocacola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and. Cola company is a beverage company that is publicly listed on the new york stock exchange. This shows that cocacola company has a high market share. If coca cola used strong marketing with environment friendly attitude it may raise barriers to entry, thus decreasing the threat of new entrants to the industry. Coca cola advertising strategy is boldly experiential with innovative design of posters and print and media advertising. Because of this, cocacola has come up with long term objectives. An example for such successful implementation of marketing strategy is coca cola. Pdf coco cola marketing strategy and market plan ekin duran. Syed shahmeer hassan bba v strong vs weak pepsi and coca cola are strong competitors. It is best known for its flagship product, cocacola, and is one of the largest corporations in the united states. The cocacola company is a beverage company that incorporated on september 5, 1919. T1,t4,t5,s2,s4,s5,s6 coca colas brand represents quality, taste and excitement to the market, qualities that remain unmatched by the companys competitors, thus severely.
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